Tobacco Reporting Regulations

Marginal note:Content of report

• 18 (1) The report must set out the following information in respect of the advertising of a product by means of information advertising or brand-preference advertising on a sign that is posted in a place where young persons are not permitted by law:

  • (a) the amount of the expenses incurred for market research, development and design in relation to the sign;

  • (b) the amount of the expenses incurred for the manufacturing of the sign;

  • (c) for each province, by brand or, if applicable, by brand family, the amount of consideration given by the manufacturer for the posting of the sign and, if a consideration other than money is given, a description of the consideration and its money value;

  • (d) for each province, the number of places, as well as their names and civic addresses, in which the sign was posted; and

  • (e) the period during which the sign was posted in each place.

• Marginal note:Digital image

  (2) The report must include a digital image of the sign, which image must

  • (a) be clear and display colours that are as close as possible to the colours of the sign;

  • (b) display any text that appears on the sign, in legible characters;

  • (c) include the brand name associated with the sign or, if the sign relates to a brand family, the brand elements used to identify the brand family; and

  • (d) include the dimensions of the sign.